Content marketing requires creating content consistently, relentlessly and creatively. More is better. And also tougher. What content types should you create? What is easy? What works? If you are a company without a full fledged content marketing team on board, one of the reasons why content marketing looks daunting could be your lack of talent to churn out content like a vending machine. But you needn’t fret. There is hope for everyone.
Here are a few easy-to-do content types that promise you results and make you look like a pro at content marketing!
GIFs are personalized, interactive and versatile, and at the same time, very short, as compared with other forms of media. They capture emotions and expressions better as compared with just images. GIFs can be of various types –
- product features,
- quick view of a place,
- humourous clippings from videos,
- graphic charts and showing stats in an interactive way,
- News videos clipped to the essentials
…and many more uses that one’s imagination can conjure.
Many brands use GIFs in multiple ways – from jocular to product previews. It is extremely easy to make a GIF. You can make short video clippings on Giphy.com or use good old Photoshop and create a GIF from a series of images. GIFs are animation, simplified. They are videos, shortened. They are memes, with action!
Live video is a popular, easy-to-do content type, and more visible on social media than other posts! It allows for some authentic engagement with real world people. You can answer their questions, take their inputs and get more than just content – you get real feedback on your own product or service from your customers and/or target audience.
This is an example of a live video that generated 500k + views (all time)
It is easy to re-purpose a live video into multiple other formats. Once you finish a live video, you can repost it with some video editing – add captions, some music (if you like that kind of stuff), add some other effects, and you are done! You can use a template from Adobe Spark to make your work even easier. You could also transcribe your video and turn it into a blog post or infographic in a few days’ time. You can then combine a series of live videos and add a few more recorded ones to make it into an online course. This course, transcribed, can go as course notes, ebook, or as multiple blog posts, scattered over a period of time so it doesn’t clump together & resemble your online course or ebook exactly.
Live videos require a minimal setup. What they do require is that you make yourself available and are happy to talk to a bunch of (possibly) strangers. People like someone who is talking to them directly rather than watch a boring ad!
Live videos give a lot of scope of analytics, with the parameters differing from one platform to the other. You can analyse this data over a few weeks to get an idea of what types of topics are most popular with your target audience and use that information to optimize & build your further content strategy.
Facebook, Youtube, Twitter, Instagram – all allow live telecast with the press of a button. Facebook’s algorithms show live videos in news feeds more often than other videos and posts.
Get up, show up & get going!
Blurb – Image Post/screenshot
If you are on social media, you see these every day. These are just quirky one liners – just text – which is screenshotted (yes, that’s a word now), and posted in the right size after the right crop (usually 1080 x 1080) works fine on all social media. These don’t require anything tech-wise, design-wise or effort-wise. It requires someone with brains to come up with one liners that will make a point – it could be funny, or inspiring, or just pretty damn cool.
Make your point and make yourself noticed. Low-tech, high-engagement!
These are slightly more advanced than Text blurbs, but still easy to make. There are multiple tools available to make memes, a lot many for mobile alone. You can try out Imageflip and Makeameme. These tools have pre-loaded templates wherein you can update your text and just save it. You post it on your social media account, and you are done!
Memes are vastly popular and very low on effort. These are not the content type that would go into your blog & content network, but can be a quick hack to grow a following on social media. If your branding is more on the serious side, these may not be for you always, though there are time when even the non-serious brands have ventured into the previously uncharted meme-waters.
Quizzes & Calculators
“Do you want to know which superstar you were in your past life? How much is your education going to cost you? Which is the best type of marketing tool for your purpose?”
There is a quiz and calculator for everyone out there. Be it a student or a newly founded startup digging up the internet to get funding and talent – there is a quiz or calculator which will appeal to everyone. The knack is to shape the right one which will make sense to your target audience within 5 seconds. For eg, are your target customers young women? Create a quiz of a lighter note – “What Hollywood star do you resemble? What is the best hair type for your face?” Think of what will they really, really want to know.
The upside of quizzes and calculators is that you don’t only get engagement, you get valuable data and insights into what your target audience likes and dislikes. You also get to embed a CTA at the end/beginning of the quiz and use that to your advantage to capture leads. (Best is to keep it optional at the end, so people don’t report you for spam!)
Leadquizzes, Outgrow & Snapapp are some of the tools that give you a range of options that you can use for this purpose. They are spanned across different pricing bands & customizations, so you can take your pick based on your establishment size.
There is always a content type that will do the job best, and then there are content types that will do fair justice to it. As a marketer, you need to do both – do the best and do the good-enough so you don’t brake your momentum with your content marketing. A well crafted content marketing strategy includes content types of all sorts – those take a week to do and those take 2 hours to do; those that require special talent, and those require pure brains. When you craft the next leg of your content marketing strategy, make sure to absorb all possibilities into your planning, and include a few easily doable content types!