Any content marketing is only as effective as the content. Mindlessly creating mountains of content may get temporary success, but it doesn’t necessarily fulfil your business goals and your marketing requirements. While there are multiple criteria to decide what type of content you should be creating, based on your content marketing strategy, certain types of…
Content writers don’t come in templates. They are creative folks, who cannot be type-casted as this or that. Yet, for any content writer to be successful in the long run, and build a long-term relationship with any client, there are certain skills and qualities they must build, which makes them shine out in a pack.…
Content marketing isn’t difficult or elusive. It only looks so if you try to play football with your content marketing, without any idea of where the goal post is 🙂 Consistency & Persistence Make a Content Marketing Strategy Successful A content marketing strategy is like your game plan. It is what you are…
You want to do content marketing. You are a start-up and have budget constraints. Marketing tools cost an arm and a leg. Your content marketing spend will be beyond you based on your current calculations. If only there was a way for you to shine out without breaking your bank accounts…a content marketing budget that…
Content marketing requires creating content consistently, relentlessly and creatively. More is better. And also tougher. What content types should you create? What is easy? What works? If you are a company without a full fledged content marketing team on board, one of the reasons why content marketing looks daunting could be your lack of talent…
Content marketing strategy is one of those catchwords which everyone likes to use, yet few understand. Most of the definitions I found on the internet sound like something out of a textbook which I would mug up for an exam, but which by itself made no sense to me. So I decided to create a…
Remote work is a work trend that needs to grow at jet speed. It’s a plane everyone needs to board sooner or later. But before that, it needs to be understood for what it is, and what it is not. Here are a few common myths about remote work & a look at the reality, which…
As the digital world goes visual, designers & marketers are under mounting pressure to churn out mind blowing content and graphics on all platforms & channels – social media, presentations, websites, emails, landing pages…the list is long. Solution: many new design and content resources have blossomed online to keep up with this requirement. Design is…
When I think of “clickbait” I somehow think of a type of food for fish on a hook, and a fish swimming along and clicking on it. Somewhat of a superimposition of two mental images – real life and rectangular screen life – but that’s what clickbait looks like in my head. What started off…
It’s a bit stressful to write a post when everyone expects you to start with a joke & show off your sense of humor. As a side note, marketers are also perennially a bit stressed. Or maybe a little more than a bit. Maybe more than a little more. I was once talking to a…
Let’s play a game. It’s called “Where is your next customer going to come from?” You get three guesses. After that, you need to refer back to your marketing strategy and maybe read up a bit on this new “fad” called content marketing. (Psst: It’s not really a “fad”. It’s always been around. Only the…