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Coffee infographic

How and Why to Use Infographics for Content Marketing

Content MarketingBy Arti AgarwalDecember 13, 2020Leave a comment

Any content marketing is only as effective as the content. Mindlessly creating mountains of content may get temporary success, but it doesn’t necessarily fulfil your business goals and your marketing requirements. While there are multiple criteria to decide what type of content you should be creating, based on your content marketing strategy, certain types of…

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linkedin b2b content marketing - your top concern

Why Linkedin Should be Your Top Concern in B2B Content Marketing

Content MarketingBy Siddhant TembhurnikarMay 15, 2019Leave a comment

LinkedIn, unlike any other social platform, isn’t really “social media.” It is the most extensive professional network you could find with social features built into it. Today the professional network has more than 500 million users with more than 26 million companies. It has been the most popular social network for top executives since 2014…

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Content Marketing strategy for B2B vs B2C

Content Marketing Strategy for B2B vs B2C

Content MarketingBy Divya AgrawalSeptember 17, 20181 Comment

How is content marketing strategy different from B2B to B2C? From audience, to brand tone to content distribution channels, learn the differences.

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What Makes a Great Content Writer-withouttext

What Makes a Great Content Writer

Content MarketingBy Arti AgarwalSeptember 6, 20181 Comment

Content writers don’t come in templates. They are creative folks, who cannot be type-casted as this or that. Yet, for any content writer to be successful in the long run, and build a long-term relationship with any client, there are certain skills and qualities they must build, which makes them shine out in a pack.…

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what do you need a content strategy for

Why You Need a Content Marketing Strategy

Content MarketingBy Arti AgarwalNovember 1, 2017Leave a comment

Content marketing isn’t difficult or elusive. It only looks so if you try to play football with your content marketing, without any idea of where the goal post is 🙂   Consistency & Persistence Make a Content Marketing Strategy Successful   A content marketing strategy is like your game plan. It is what you are…

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Strategy for Content Marketing Spend Less Than 45$/mo

Strategy for Content Marketing Spend Less Than 45$/mo

Content MarketingBy Arti AgarwalOctober 31, 2017Leave a comment

You want to do content marketing. You are a start-up and have budget constraints. Marketing tools cost an arm and a leg. Your content marketing spend will be beyond you based on your current calculations. If only there was a way for you to shine out without breaking your bank accounts…a content marketing budget that…

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easy and doable content types that are trending now

5 Easy & Doable Content Types That Are Trending

Content MarketingBy Arti AgarwalOctober 27, 2017Leave a comment

Content marketing requires creating content consistently, relentlessly and creatively. More is better. And also tougher. What content types should you create? What is easy? What works? If you are a company without a full fledged content marketing team on board, one of the reasons why content marketing looks daunting could be your lack of talent…

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how to create a content strategy

What is a Content Marketing Strategy?

Content MarketingBy Arti AgarwalSeptember 13, 20177 Comments

Content marketing strategy is one of those catchwords which everyone likes to use, yet few understand. Most of the definitions I found on the internet sound like something out of a textbook which I would mug up for an exam, but which by itself made no sense to me. So I decided to create a…

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6 myths about remote work

6 Myths About Remote Work

Remote WorkBy Arti AgarwalMay 27, 2017Leave a comment

Remote work is a work trend that needs to grow at jet speed. It’s a plane everyone needs to board sooner or later. But before that, it needs to be understood for what it is, and what it is not. Here are a few common myths about remote work & a look at the reality, which…

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Design resources for a marketer

21 Design and Content Resources for Marketers

Content MarketingBy Arti AgarwalMarch 21, 20171 Comment

As the digital world goes visual, designers & marketers are under mounting pressure to churn out mind blowing content and graphics on all platforms & channels – social media, presentations, websites, emails, landing pages…the list is long. Solution: many new design and content resources have blossomed online to keep up with this requirement. Design is…

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what clickbait headlines do and dont do

What Clickbait Headlines Do and Don’t Do

Content MarketingBy Arti AgarwalJanuary 8, 20171 Comment

When I think of “clickbait” I somehow think of a type of food for fish on a hook, and a fish swimming along and clicking on it. Somewhat of a superimposition of two mental images – real life and rectangular screen life – but that’s what clickbait looks like in my head. What started off…

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why marketers have a good sense of humour

Why Marketers Have a Brilliant Sense of Humor

Content MarketingBy Arti AgarwalAugust 30, 2016Leave a comment

It’s a bit stressful to write a post when everyone expects you to start with a joke & show off your sense of humor. As a side note, marketers are also perennially a bit stressed. Or maybe a little more than a bit. Maybe more than a little more. I was once talking to a…

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why startups should start investing in content marketing

5 Mega Reasons Why Startups Should Invest in Content Marketing

Content MarketingBy Arti AgarwalMarch 29, 20161 Comment

Let’s play a game. It’s called “Where is your next customer going to come from?” You get three guesses. After that, you need to refer back to your marketing strategy and maybe read up a bit on this new “fad” called content marketing. (Psst: It’s not really a “fad”. It’s always been around. Only the…

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