LinkedIn, unlike any other social platform, isn’t really “social media.” It is the most extensive professional network you could find with social features built into it. Today the professional network has more than 500 million users with more than 26 million companies. It has been the most popular social network for top executives since 2014…
How is content marketing strategy different from B2B to B2C? From audience, to brand tone to content distribution channels, learn the differences.
Content writers don’t come in templates. They are creative folks, who cannot be type-casted as this or that. Yet, for any content writer to be successful in the long run, and build a long-term relationship with any client, there are certain skills and qualities they must build, which makes them shine out in a pack.…
Content marketing isn’t difficult or elusive. It only looks so if you try to play football with your content marketing, without any idea of where the goal post is 🙂 Consistency & Persistence Make a Content Marketing Strategy Successful A content marketing strategy is like your game plan. It is what you are…
You want to do content marketing. You are a start-up and have budget constraints. Marketing tools cost an arm and a leg. Your content marketing spend will be beyond you based on your current calculations. If only there was a way for you to shine out without breaking your bank accounts…a content marketing budget that…
Content marketing requires creating content consistently, relentlessly and creatively. More is better. And also tougher. What content types should you create? What is easy? What works? If you are a company without a full fledged content marketing team on board, one of the reasons why content marketing looks daunting could be your lack of talent…
Content marketing strategy is one of those catchwords which everyone likes to use, yet few understand. Most of the definitions I found on the internet sound like something out of a textbook which I would mug up for an exam, but which by itself made no sense to me. So I decided to create a…